ITTSB.EU Blog Forum
Hand held meters: Temperature IR Gun | K Type, Pt100, Pt1000 | Distance Measurement => Temperature: Non-contact IR Gun => Topic started by: Kiriakos GR on June 04, 2025, 07:04:12 PM
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Every few months time and another one Chinese owned brand, this appears as a NEW Thermal cameras manufacturer.
Most Westerns do not understand the Chinese concept, of how branding translates within the communist China.
At 75% of cases, branding this translates to ownership of a sales channel, of specific products portfolio.
In the western world, real company branding this translates as formation of something well organized with a stable company structure.
Everything is well presented due their website:
Company HQ structure, names and photographs of people owning it and or working within that company.
Production site information's.
List of worldwide distributors.
Lots of photographs from the participation of that brand at marketing activities worldwide.
Descriptions of physical company address.
Lots of email address and telephone numbers, for an easy communication.
In the Chinese world, all that you need this is a damn webpage, this showcasing products photographs alone, and some sort of direct ordering webpage software.
Overnight such an Instant created company, this can be disappear or be rebranded or split in two because the partners behind it, they came to management level disagreement or other disagreement.
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I came across today with a similar Chinese funny story ;D , brand names involved these are:
infiray / xinfrared and the newer Thermal Master
Both websites they use identical website structure, they use even identical website developer. :)
infiray / xinfrared this came first, they succeed to gain buyers interest, due their marketing promotion due the offering of product free samples.
Thermal Master this seems to be a particle of xinfrared , which all that it can do, this is asking pre-order deposit for products which they intend to sale.
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I do not wish to pass a judgement, if these actual products work or not.
But I wish to point out, that any consumer whom will blindly buy from these brands he is in danger.
Neither the Chinese products support concept, this has any similarities with the western one.
Even if these Chinese, they do honor a two years warranty, after that period of time, they are free to discontinue any past made model.
You might get in the position, not finding a spare battery pack for your battery powered Thermal cameras. :P