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Author Topic: KEYSIGHT , agilent new brand name?  (Read 1415 times)

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Offline giorgos

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KEYSIGHT , agilent new brand name?
« on: January 29, 2014, 03:10:52 PM »
I found today this information
http://www.agilent.com/about/newsroom/presrel/2014/07jan-gp14001.html
My first thought is : Does it a marketing trick of a succesful company like Agilent, and If it truly happens, what is the purpose about that?
Also does this move take effect in product quality/ standards?

Offline Kiriakos GR

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Re: KEYSIGHT , agilent new brand name?
« Reply #1 on: January 29, 2014, 06:48:25 PM »
 From what I have read, this change it is all about serving accounting matters within Agilent.
 As consumer it does not touch me.
 As active friend of T&M Industry, if the new name brings with it a fresh air of freedom which aloud marketing managers to engage freely with bloggers by offering demonstration samples, which is the fuel which keeps the conversations going, then I will clap my hands.
Agilent’s pricing policy is extremely high compared to the income of most people today worldwide, drastic changes must be made as corrections, before consumers turn their back to Agilent no matter their brand name.
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